Lately it seems like the higher-ups are starting to understand the magic that works for the world’s most popular bloggers. That’s why you’ll find quite a few recent high-end campaigns imitating the spirit of street fashion.
The spontaneous act of taking photos of seemingly random fashionistas outside fashion shows and events gets a twist – here it is immaculately produced and directed, and yet they manage to keep the aura of authenticity.
One example is a recent campaign from British brand Mulberry. Splendid!
The fashion house, famous for its refined British attention to details, brings it’s vision for Winter 2016 to the streets of Chelsea. And it works.
The campaign is shot with a London college student vibe, while the Chelsea brownstones and gates act as a backdrop. And that’s not all… Wait for an urban surprise.
Spotted – as they say…
Want to feel like you’re there?
Why not? Let’s go on an urban journey to timeless London, enjoy the sites while driving in an amazing vintage car.
And don’t forget a beautiful wig – styled just so. It’s a classic you’ll go back to for years.
We can start here:
Image and video source